Tag: Founder-led marketing
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AI presenter or film it yourself? The real cost of a month of video
The expensive part of founder-led video was never the camera. It is the twelve hours of founder calendar that a month of content quietly assumes.
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Founder-led video: why B2B buyers trust a face over a feature list
Feature pages answer what your product does. Your buyer is deciding something else entirely. They are deciding whether the people behind it are worth a meeting.